:root{
  --ink:#F4F1EC;
  --muted: rgba(244,241,236,.86);
}

*{ box-sizing:border-box; }
html,body{ height:100%; }
body{
  margin:0; padding-top:-10px;
  background: url('../assets/bg-arete.jpg') center/cover no-repeat;
  color: var(--ink);
  font-family: ui-serif, Georgia, "Times New Roman", Times, serif;
}

.hero{
  min-height: 100vh; padding-top: 0;
  display:flex;
  align-items:center;     /* vertical center */
  justify-content:center; /* horizontal center */
  text-align:center;
  padding: 24px;
}

.logo{
  width: 160px;           /* bigger */
  max-width: 46vw;
  height:auto;
  display:block;
  margin: 0 auto 0;    /* closer to text */
  filter: drop-shadow(0 10px 26px rgba(0,0,0,.55));
}

.brand{
  margin-top: -36px; /* pull text up to touch logo */
  margin:0; padding-top:-10px;
  text-transform: uppercase;
  letter-spacing: .30em;
  line-height: 1.0;
  text-shadow: 0 10px 28px rgba(0,0,0,.55);
}

.brand .inst{
  display:block;
  font-size: 16px;        /* smaller */
  font-weight: 600;
  opacity: .90;
}

.brand .arete{
  display:block;
  margin-top: 4px;
  font-size: 52px;        /* bigger */
  font-weight: 700;
  letter-spacing: .18em;
}

.status{
  margin-top: 14px;
  font-family: ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Arial, sans-serif;
  font-size: 12px;
  letter-spacing: .34em;
  text-transform: uppercase;
  color: var(--muted);
  text-shadow: 0 10px 28px rgba(0,0,0,.55);
}

.tagline{
  margin: 18px auto 0;
  font-family: ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Arial, sans-serif;
  font-size: 14px;
  line-height: 1.6;
  color: var(--muted);
  text-shadow: 0 10px 28px rgba(0,0,0,.55);
  max-width: 760px;
}

.copy{
  margin-top: 22px;
  font-family: ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, Arial, sans-serif;
  font-size: 12px;
  letter-spacing: .06em;
  color: rgba(244,241,236,.60);
  text-shadow: 0 10px 28px rgba(0,0,0,.55);
}

@media (max-width: 420px){
  .logo{ width: 132px; margin-bottom: 10px; }
  .brand .inst{ font-size: 14px; }
  .brand .arete{ font-size: 42px; }
}


.textblock{ transform: translateY(-70px); }

/* override to ensure closeness */
.logo{ margin-bottom: 0 !important; }